Hi-Speed Construction.
Hi-Speed Construction.
Design
Sean Riconalla
Services
Branding, Web Design, Business Cards
Date
Feburary 25th, 2025
This project highlights the parts I personally worked on and delivered. The version shown here reflects my actual contribution at the time of completion. Please note, any changes, edits, or updates made after my handoff were not done by me. To see it live check out:
Project Brief & Idea.
Project Brief
The goal was to refresh Hi-Speed Construction’s brand identity and improve their digital presence while keeping accessibility and simplicity in mind, especially for older generations of their audience. The project needed to unify their branding across print and digital platforms.
Challenges:
- The company’s previous branding and website design were outdated and inconsistent.
- Their website was not properly optimized for different devices, making it difficult to navigate on mobile and tablet.
- Business cards did not reflect a professional or unified brand identity.
Solutions:
- Developed a refreshed brand identity with updated visual guidelines to ensure consistency.
- Designed professional business cards that aligned with the new brand style.
- Redesigned and optimized the website to be fully responsive, ensuring a smooth user experience across desktop, tablet, and mobile.
- Maintained simplicity in the design while projecting a professional and trustworthy image.
Project Idea
The idea behind this project was to establish a modern, consistent, and accessible brand presence for Hi-Speed Construction. By unifying their branding, refreshing their business cards, and creating a responsive website, the company now has a professional identity that works seamlessly across platforms and devices, while remaining approachable for a broad audience.
Result.
The result is a cohesive brand identity that feels both modern and approachable. Hi-Speed Construction now has a website that communicates their expertise with clarity, while remaining simple enough for clients of all ages to navigate with ease.
With the addition of a brand guideline and updated business cards, the company now has consistent touchpoints across digital and print. This not only strengthens recognition but also provides a reliable framework for future growth and communication.